After being on the app store for just over a year, Agile Docs clocked in at $2858 for June. Up from $1285 6 months ago. This was aided by a decrease in Atlassian’s fee on marketplace transactions from 25% to 15%.
Over the last year, growth has been slow but consistent. Churn is still very high, at around 8%. But this includes many people who pay for one month and cancel the next month after they’ve given the app an extended trial.
I’ve added many new features over the last 6 months, including the ability to:
- Sum estimates to filters
- Export your project to a PDF
- Filter the tree in a more granular way
Although those took time to implement, most of my time was spent dialling in the user experience and improving my marketing. Things like:
- More comprehensive documentation
- Posting on relevant feature requests for Jira to drive traffic
- Automating email follow up to new trials, paying customers and cancelled subscribers
I released another small app in May called JQL Sum Up. It hasn’t got much traction yet, but I’m hopeful it will also grow steadily once I dial in the marketing.
I also released a boilerplate for building Atlassian Apps quickly with Next.js. It builds on Atlassian Connect Express to make it easy to launch Atlassian Add-ons super fast using modern frontend tools like React.js and Styled Components.
I’ve got a couple of things in the works to release over the next 6 months. Those include:
- Agile Docs Upsell. I’ll be releasing an app which complements Agile Docs called Program Tree. This will let you create a custom program or roll up many existing programs into one and visualise it on one page.
- New Version of Agile Docs. Along the way I’ve received a number of feature requests for Agile Docs which weren’t possible to implement with my current code base. I plan to release a new version of Agile Docs which will build on everything I’ve learned since it was first launched and open the door to some highly requested features.